MADRIAGA is a cultural strategy studio run by Martin Madriaga, a creative & consultant that works with partners across sports, entertainment, fashion, technology, and hospitality to increase their imaginations and improve their realities. Martin previously led the ESPN account at Arts & Letters Creative Co., where he was a Group Business Director across account & strategy. Before that, he worked in television & sports at Creative Artists Agency. Martin is a proud UCLA & VCU Brandcenter alum, multidisciplinary artist, husband, and dad to Ham, a blonde long-haired dachshund who was once a J. Crew model but has not booked anything since. If you have a creative or strategic project that requires an efficient spend but a big ask, you can reach out to him at m2@madriaga.llc. He can also be found performing his first dance recital, Eternally Sad Forever Joyful, at East River Bar in Brooklyn at 8PM on Saturday, April 11th. Doors open at 7:30PM.